Shannon K. Murphy

Shannon K. Murphy

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Content marketing strategist. Brightcove freelancer. Passions: Video, SEO, social media, YouTube & UX. Formerly 3PlayMedia & HubSpot. Author: Transforming Video SEO through Transcripts & Captions

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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

Marketers know automated messaging enables them to keep in constant contact with their prospects, managing triggered communications to thousands. But do you really know who’s on the other side? A marketing automation campaign or nurture stream is only as good as the information gained by content interactions. Wouldn’t you like to ask questions rather than waiting idly for click-throughs? That’s where interactive video and a personalized content experience come in. Interactive video triggers and analytics, like video impressions, play rate, and total views, can help you to identify interests, personalize content, and build momentum through relevance.

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Five Ways to Grow Your Video Marketing Program - Chiefmarketer

I conducted an hour long interview with Greg Posten, director of digital marketing and general manager of Symantec TV , digging into his unique approach to video marketing. He has been managing video marketing at Symantec for 5 years and took their program from 20 videos a quarter to 150 videos a quarter in 3 years! Needless to say I learned a lot from him and then ghost wrote this post on behalf of my client, Brightcove.

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The Hero's Guide to Video Marketing

This 24 page e-book covers the history of video as engaging medium, builds the case for video across channels and throughout the customer lifecycle and coaches the creation of SMART video marketing goals.

I wrote the first two chapters from scratch and then overhauled a current piece to sit in for Chapter 3.

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How the ADA (Americans with Disabilities Act) Impacts Online Video Accessibility

In 2008, the ADA Amendment Act broadened the scope of how disability is legally defined; psychological, emotional, and physiological conditions are now included.

While a disability may limit an individual’s capacity, it is the responsibility of both public and private entities to provide equal access through accommodations suiting the disabled individual’s needs.

This civil rights statute was created for the sole purpose of limiting discriminatory practices towards disabled individuals. When the ADA passed, it was the first time a law ensured disabled individuals would not be excluded from participation in essential everyday activities. Before this, buildings were not legally obligated to provide handicap ramps, allow entry to service animals, or provide informational signage in Braille.

The ADA consists of five sections that cover different aspects of an individual’s engagement with society:
Title I: employment
Title II: public entities
Title III: public accommodations
Title IV: telecommunications
Title V: miscellaneous provisions

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Ebook: Transforming Video SEO through Transcripts and Captions

In this e-book we discuss:
 Video SEO basics
 Case studies and an ROI analysis of transcripts and captions
 Video transcript publishing methods
 YouTube SEO and viewership strategies
 Content marketing optimization through video transcripts
 International SEO and subtitles
 Optimization techniques for videos behind a paywall

Fairuse article

Copyright Law and Fair Use: Legal to Caption Public YouTube ...

January 8, 2014 | What is Fair Use?
The legality of adding captions to public YouTube videos is governed by the principle of “fair use,” a provision woven into the very fabric of copyright law.
Fair use balances the needs of content creators with those of content users and also allows for the evolution and exchange of ideas. Whereas copyright law is a set of rules, fair use is a set of exceptions of equal importance. Fair use is evaluated on four factors, which allow interpretation in diverse situations.

2014 Roadmap to Accessibility in Higher Education

How can our college make accessibility a priority?
What laws does my university need to comply with?
Which course content should be made accessible?
Where should the budget come from?
Who is responsible at our institution and how will we allocate resources to accessibility?
In an effort to answer these questions and more, we conducted in-depth research as well as interviews with university administrators, accessibility coordinators, faculty, and disabled students. The outcome: a comprehensive 22-page white paper that includes case studies, flexible strategies, implementation designs, applicable laws, and numerous resources.

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Quick Guide: Modern YouTube Strategy for Business Video

This quick guide for business video covers how to drive measurable video marketing success with YouTube and your own site....

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Four Reasons the Brain Loves Video for Training

Why do we learn more faster through videos? To acquire new skills quickly we need to mimic real life. Video training is very close. Delve into the science and understand why our brain loves video for learning....

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Video Transcripts: Powering Video SEO and Creative Content Marketing - Altitude: Elevating Video

Video transcription is vital to intelligent content marketing and quality video SEO traffic. Here are some ideas for how to use transcripts in your video marketing process....

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5 Elements of a Successful Employee Training Website

Video for employee training is immensely valuable. To be successful, excellent video training content needs an excellent video training experience. Here are some tips....

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How to Integrate Video into Your Website: A Beginners's Guide

If you are redesigning or revamping your website, check out these five tips for integrating video into your website, including examples....

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How Online Learners Use Interactive Video Transcripts [STUDY]

Learn how MIT's Open Course Ware students are utilizing interactive video transcripts to better learn online and tailor online lectures to their needs....

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5 Video Services to Simplify Video Creation & Add a Wow Factor

Making professional quality video can seem difficult but there are technologies that put video production and publication at your finger tips....

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Lessons in Video Marketing for the Travel & Tourism Industry

When you're selling an experience, video marketing is a major asset. Here we explain what goes into a great video landing page for travel products....