Shannon K. Murphy

I conducted an hour long interview with Greg Posten, director of digital marketing and general manager of Symantec TV , digging into his unique approach to video marketing. He has been managing video marketing at Symantec for 5 years and took their program from 20 videos a quarter to 150 videos a quarter in 3 years! Needless to say I learned a lot from him and then ghost wrote this post on behalf of my client, Brightcove.

This 24 page e-book covers the history of video as engaging medium, builds the case for video across channels and throughout the customer lifecycle and coaches the creation of SMART video marketing goals.

I wrote the first two chapters from scratch and then overhauled a current piece to sit in for Chapter 3.

In 2008, the ADA Amendment Act broadened the scope of how disability is legally defined; psychological, emotional, and physiological conditions are now included.

While a disability may limit an individual’s capacity, it is the responsibility of both public and private entities to provide equal access through accommodations suiting the disabled individual’s needs.

This civil rights statute was created for the sole purpose of limiting discriminatory practices towards disabled individuals. When the ADA passed, it was the first time a law ensured disabled individuals would not be excluded from participation in essential everyday activities. Before this, buildings were not legally obligated to provide handicap ramps, allow entry to service animals, or provide informational signage in Braille.

The ADA consists of five sections that cover different aspects of an individual’s engagement with society:
Title I: employment
Title II: public entities
Title III: public accommodations
Title IV: telecommunications
Title V: miscellaneous provisions

In this e-book we discuss:
 Video SEO basics
 Case studies and an ROI analysis of transcripts and captions
 Video transcript publishing methods
 YouTube SEO and viewership strategies
 Content marketing optimization through video transcripts
 International SEO and subtitles
 Optimization techniques for videos behind a paywall

January 8, 2014 | What is Fair Use?
The legality of adding captions to public YouTube videos is governed by the principle of “fair use,” a provision woven into the very fabric of copyright law.
Fair use balances the needs of content creators with those of content users and also allows for the evolution and exchange of ideas. Whereas copyright law is a set of rules, fair use is a set of exceptions of equal importance. Fair use is evaluated on four factors, which allow interpretation in diverse situations.

This quick guide for business video covers how to drive measurable video marketing success with YouTube and your own site....

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Video for employee training is immensely valuable. To be successful, excellent video training content needs an excellent video training experience. Here are some tips....

If you are redesigning or revamping your website, check out these five tips for integrating video into your website, including examples....

Learn how MIT's Open Course Ware students are utilizing interactive video transcripts to better learn online and tailor online lectures to their needs....