Shannon K. Murphy

There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments
And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive conversions, and improve customer loyalty through personalized video triggered in real-time.
The first explains the process, but the second gets you excited, right? Personalized videos have the same effect on your viewers.
Why is a per...

Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation at our fingertips and access to audiences just a click away. While consumer-centric video has led the way to an increased “video fluency”, B2B Enterprises are poised to create these superior experiences as well.

Check out Bright...

Video has quickly become the number one way to connect with buyers, viewers, and followers. For B2B sellers, a strategic video marketing approach tailored to a target audience can provide one of the highest ROIs for their brand. And an interactive video strategy can be just what’s needed to take a marketing campaign up a notch, improving lead qualification, stimulating the sales cycle, and maximizing return on various video assets.
Video Marketing Strategy Basics
Any video marketing strategy,...

In partnership with Loyalty360, HapYak’s Founder, Kyle Morton led a webinar on personalized video. Kyle shared not only the different methods for deploying interactive video for customers but also strategic business strategies for personalized video and the real results both B2B and B2C organizations. Below is an edited and enhanced transcript.
I’m really excited about today’s topic because it represents one of the major trends that we see among our customers and in the market more broadly- t...

Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.

Account-Based Marketing or ABM is a hot topic amongst marketers. Another hot topic Video. Luckily, these strategic marketing techniques can be used together. There is no need to be intimidated! We’re here to assure you that once your marketing team embraces ABM, you’ll be excited to utilize video as a way to serve the most dynamic and personalized content to your target accounts.

Video, a powerful and engaging medium, is used to convey messages, which are shared or published to social media networks. Most of us are social network users and we share videos with our friends and followers—whether it is advice, tips, recommendations or inspiration. As brand marketers, we craft video content, design a distribution strategy for it, and analyze interactions all with the intent of helping viewers build a personal connection with our brand. Learn best practices for Facebook, Twitter and YouTube.,

In this chapter, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives. We’ll address specifics for each customer lifecycle stage. Reviewing the basic definition, key performance indicators, and additional considerations to determine the best

use of video at each stage.

When it comes to eCommerce, video is still being underutilized. Most brands are using video in some capacity to drive awareness amongst a mass audience, but few are unlocking the value of video to deliver excellent customer experiences and advance the buyer’s journey online. In this eBook, we examine how video can be used at each stage in the buyer’s journey to enhance the customer experience and drive results.

All authored posts. This does not include ghostwritten or editorial/SEO managed posts.

To engage short attention spans, marketers are using videos with a compelling twist. They’re adding interactivity, marketing automation, and personalization to build out a more advanced feedback loop, creating robust conversations with prospects and customers.

Demand Metric and Brightcove, in cooperation with our interactive partners, surveyed interactive video users about how they currently employ interactivity in videos. For marketers looking to get started, or expand their interactive video offerings, use these benchmarks to guide you.

I conducted an hour long interview with Greg Posten, director of digital marketing and general manager of Symantec TV , digging into his unique approach to video marketing. He has been managing video marketing at Symantec for 5 years and took their program from 20 videos a quarter to 150 videos a quarter in 3 years! Needless to say I learned a lot from him and then ghost wrote this post on behalf of my client, Brightcove.

This 24 page e-book covers the history of video as engaging medium, builds the case for video across channels and throughout the customer lifecycle and coaches the creation of SMART video marketing goals.

I wrote the first two chapters from scratch and then overhauled a current piece to sit in for Chapter 3.