Content marketing strategist. Passions: Video, SEO, social media, mobile, YouTube & UX. Formerly 3PlayMedia & HubSpot. Author: Transforming Video SEO through Transcripts & Captions (ebook).
In 2008, the ADA Amendment Act broadened the scope of how disability is legally defined; psychological, emotional, and physiological conditions are now included.
While a disability may limit an individual’s capacity, it is the responsibility of both public and private entities to provide equal access through accommodations suiting the disabled individual’s needs.
This civil rights statute was created for the sole purpose of limiting discriminatory practices towards disabled individuals. When the ADA passed, it was the first time a law ensured disabled individuals would not be excluded from participation in essential everyday activities. Before this, buildings were not legally obligated to provide handicap ramps, allow entry to service animals, or provide informational signage in Braille.
The ADA consists of five sections that cover different aspects of an individual’s engagement with society:
Title I: employment
Title II: public entities
Title III: public accommodations
Title IV: telecommunications
Title V: miscellaneous provisions
In this e-book we discuss:
Video SEO basics
Case studies and an ROI analysis of transcripts and captions
Video transcript publishing methods
YouTube SEO and viewership strategies
Content marketing optimization through video transcripts
International SEO and subtitles
Optimization techniques for videos behind a paywall
January 8, 2014 | What is Fair Use?
The legality of adding captions to public YouTube videos is governed by the principle of “fair use,” a provision woven into the very fabric of copyright law.
Fair use balances the needs of content creators with those of content users and also allows for the evolution and exchange of ideas. Whereas copyright law is a set of rules, fair use is a set of exceptions of equal importance. Fair use is evaluated on four factors, which allow interpretation in diverse situations.
How can our college make accessibility a priority?
What laws does my university need to comply with?
Which course content should be made accessible?
Where should the budget come from?
Who is responsible at our institution and how will we allocate resources to accessibility?
In an effort to answer these questions and more, we conducted in-depth research as well as interviews with university administrators, accessibility coordinators, faculty, and disabled students. The outcome: a comprehensive 22-page white paper that includes case studies, flexible strategies, implementation designs, applicable laws, and numerous resources.
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How T-Mobile Uses Video and Captions
For T-Mobile, captioned video is a vital part of communication that enhances video functionality and user experience. A large portion of the audience watching corporate videos are what Ali Daniali of T-Mobile calls “frontline” employees or employees at retail locations. T-Mobile knows that these locations do not have computers with speakers and so captions are essential to the comprehension of video content. The company captions 100% of this video content.